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MICA is one of its kind, called the Mecca of Marketing aspirants, its neither a B School nor a C School. It lies somewhere between both the categories. B School for its emphasis on Strategic Marketing and C School for its ace in Media and Account Planning. The courses available as a specialisation vary a lot and include specialisations like Media Planning, Account Planning, Digital Communications and Marketing, Brand Management and Market Research. Students in the final year are allowed to chose major in any of these and make a combination of minors of many amongst these.

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