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The concept to focus on rural development and potentials through the perspective of Management studies, has caught up big time and opened newer doors of job opportunities with many organisations. The Rural Management programme had created a niche and shall continue to be on demand as the hinterlands in India consist of about 650,000 villages, inhabited by about 850 million consumers making up for about 70 per cent of population and contributing around half of the country's Gross Domestic Product (GDP). With increasing spending capacity and changing consumption patterns in rural areas consumer companies serve one-third of their consumers from rural India.

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